Tuesday, December 31, 2019

Vaccines In Modern Society - Free Essay Example

Sample details Pages: 4 Words: 1251 Downloads: 3 Date added: 2019/08/07 Category Medicine Essay Level High school Tags: Vaccines Essay Did you like this example? Vaccines have been around since Jenners success had spread throughout the world in the early 1800s. Jenner successfully created the small pox vaccine. When the word spread that there had been a successful small pox vaccine created, Massachusetts became the first state to persuade its residents to get the vaccine. Don’t waste time! Our writers will create an original "Vaccines In Modern Society" essay for you Create order After this vaccine had its success, creating vaccinations against deadly diseases became more common. When vaccinations became more common and states started enforcing them many people became upset and started the Anti-Vaxx movement. When the Anti-Vaxx movement was created parents started refusing to get their children vaccinated which ultimately lead to rare disease outbreaks. With the many outbreaks, I believe childhood vaccinations should be mandatory as they keep rare diseases at bay and protect those who are immunocompromised. Vaccinations not only protect your child, but they also protect loved ones, and other children. Vaccines work by developing your immunity against rare diseases by imitating an infection. After receiving a vaccination your body produces T-lymphocytes and antibodies against that virus. After the imitating infection has left your body, your body then remembers how to fight the disease you were vaccinated against. There two different types of vaccines, live vaccines and inactivated vaccines. Live vaccines contain a version of the living virus that has been weakened so that it does not cause serious disease in people with healthy immune systems (CDC, 2013). Inactivated vaccines are pathogens that have been destroyed so they are unable to replicate. Due to the vaccines being inactive they almost always require boosters in order for your body to develop immunity. Vaccines have many benefits that outweigh the risks. Since childhood vaccinations are such a highly controversial and debatable topic the Centers for Disease Control and Prevention have listed some of the most important reasons for vaccinating your child. Reason one is they can save your childs life. Reason two is vaccines are safe and effective. Reason three vaccines protect others and the immunocompromised. Reason four they protect future generations. These four reasons the cdc has listed to get your child vaccinated are very important for you and your family to understand. Vaccines can save your childs life. When a child receives a vaccination, it builds their immunity against that virus. After receiving a vaccination, the body doesnt recognize the virus and their bodies begins creating antigens which ultimately builds their immunity. So, if your child is ever exposed to that virus their immune systems memory will remember how to fight that virus off without causing any harm. Vaccines are safe and effective. In order for a vaccine t o be used its thoroughly gets reviewed and tested by scientists and multiple professionals in the healthcare field. Vaccine development is a long, complex process, often lasting 10-15 years and involving a combination of public and private involvement (History of Vaccines, 2018). The vaccine testing and approval process consists of six different steps. Once those six steps are successfully completed then the U.S. Food and Drug Administration is responsible for regulating vaccines in the United States (cdc, 2015). Exploratory Stage Pre-Clinical Stage Clinical Development Regulatory review and approval Manufacturing Quality Control Vaccines protect others and the immunocompromised. Vaccines protect those who are too young to receive them due to infancy and protects those who are unable to be vaccinated due to medical reasons. Vaccines are among the most effective tools available for preventing infectious diseases and their complications and sequelae (Omer, Saad 2007). Due to individuals being too young or those who are unable to receive vaccines it is our job to vaccinate those who are eligible in order to keep rare diseases at bay. Keeping rare diseases at bay allows those individuals to live without the fear of contracting a potentially deadly virus. Â  Vaccinations will protect future generations from the diseases that we have today. Just like we are protected from small pox, measles, and polio. Smallpox vaccination eradicated that disease worldwide. Your children dont have to get smallpox shots anymore because the disease no longer exists anywhere in the world (cdc, 2017). With the increase in the anti-vaxx movement there has been an increase in measles cases. With having these sporadic measles outbreaks, overall it is not protecting the future generations. Even with the supporting evidence as to why and how vaccines protect us, there are still many people that are very skeptical about vaccines. Which many of these people choose to either delay or not vaccinate at all. When people started receiving the small pox vaccine that is when concern grew about vaccinations and not long after is when the anti-vaxx movement began. Today many individuals believe in the anti-vaxx movement. These people think completely opposite of those who believe in vaccinations. They believe that receiving vaccinations does more harm than good to their children. There are many reasons as to why people think vaccines are harmful, for example they believe that the ingredients in vaccines are dangerous, causes autism, and a violation of parental rights. Even though vaccines take years to make and get approved people believe that the ingredients that vaccines contain such as thimerosal, formaldehyde, neomycin, and aluminum are dangerous to the human body. These ingredients all have different purposes in creating a vaccine. Even though these ingredients themselves in large quantities are dangerous the tiny amount in a single vaccine does not cause any harm to the human body. Before vaccines are released to be used The Food and Drug Administration looks at the results of these tests to decide whether to license the vaccine for use in the United States (vaccines.gov, 2017). Another reason is people believe that the MMR shot causes autism. Dr. Andrew Wakefield published his infamous article in The Lancet linking autism with the MMR vaccine, causing a public outcry against all childhood vaccinations (McLeod, Corinne 2014). Years later we are still seeing the repercussion of this article. After years of people believing Wakefields study, research has shown that his study was wrong in many ways and ended up being removed in 2010. With the many studies done studies have shown that there is no link between receiving vaccines and developing ASD (cdc, 2015). The third reason is people believe that its a violation of parental rights. Many schools have strict school vaccine requirements. All states permitted medical exemptions from school immunization requirements, 48 states allowed religious exemptions, and 21 states allowed exemptions based on philosophical or personal beliefs (Omer, Saad 2007). With those being the three big reasons why people dont agree with vaccinations the vaccination rate is decreasing. The anti-vaxx movement is dangerous in many ways. With the vaccination rates decreasing there has been multiple recent rare disease outbreaks such as the measles virus. These outbreaks are among persons who refused vaccinations and are spread rapidly within the unvaccinated populations (Omar Saad, 2007). With more people choosing not to vaccinate this leads the potential to start seeing more rare diseases. With vaccinations being such a hot and controversial topic in the United States, there are two different views on them such as pro-vaccine and anti-vaccine. Those who believe in pro-vaccine believe that the benefits outweigh the risks and its doing more good for their child than harming them. People who are anti-vaccine believe that vaccines are doing more harm than protecting them since they have dangerous ingredients and side effects such as the MMR vaccine causing autism. I personally am pro-vaccine. I believe that the benefits of vaccines outweigh the risks tremendously. Our job as a whole is to educate the importance of vaccinations and how they protect us.

Monday, December 23, 2019

Essay about Photography - 731 Words

The Test of Time: The Power of the Photograph What is a photograph? The simplicity of taking a photograph leads many to ponder its artistic value. Yet, it is undeniable that there are some photos that cause an emotional reaction deeper than simply observing a recorded point in time. Surely, there are photographs that cause more reaction than some modern art pieces. There seems to be two types of photographs. The first classification is the ‘time capture’ photo – an image with the sole purpose of recording a particular event or point in time. The second nature of a photo carries a ‘deeper meaning,’ which has the ability to change the observer’s mood and cause a reaction. But what distinguishes these two varieties? There are a†¦show more content†¦There is clearly an artistic value to this image – it is taken at the location of a massacre of over 200 members of the Great Sioux Nation. However, did Elliot Erwitt intend a ‘deeper meaning’ for this photogr aph? In an interview recorded on his official website, Erwitt declares, â€Å"If it turns out to be entertaining what I do, I’m very pleased. But it’s not conscious.† It seems that Erwitt claims to not possess artistic intent in his photographs. However, it is clear that he simply boasts an unconscious artistic eye. It is obvious that the photograph of this church on hallowed ground falls in the ‘deeper meaning’ category. The second Elliot Erwitt photo is taken from his official webpage. It too is captured in black and white. The photo, shown in Figure 2 was taken in France and depicts a man and child riding a bicycle down a road lined with trees. This seems to be a ‘time capture’ photo; this particular event can never be perfectly replicated again. Despite the category in which this photo clearly falls into, it is undoubtedly still art – the setting is too perfect to be unintentional. However, according to Erwitt in h is interview, unintentional is exactly the correct word. Erwitt states, â€Å"I take pictures of anything that interests me as I walk around with my camera.† This means that many of his photos are taken on a whim; the right place at the right time. In this case it is the viewer who makes the distinction betweenShow MoreRelatedPhotography : The Benefits Of Photography1273 Words   |  6 Pages The Benefits of Photography Everywhere people go they are likely going to notice a piece of photography. Even it were to be projection of a image on a screen, a painting on a building or just a printed image in a shop window. Although there are many genres of photography such as monochrome, satellite, underwater, and panoramic, the main focus on in this project is digital photography. â€Å"Digital photography is a form of photography that uses cameras containing arrays of electronic photodetectorsRead MorePhotography And The Invention Of Photography996 Words   |  4 PagesThere are many ways one can express his feelings, and one of them is photography. Photography is a unique world, complete with its own style. For more than one hundred years, people have been using cameras to shoot or capture a part of their lives. Photography was really simple long time ago. The first camera ,was called the Pinhole camera, was invented by Ibn-Alhaytham around 1000AD. The resulting image that were taken were upside down, however, these images were not true photographic images. InRead MorePhotography And Its Impact On Photography2229 Words   |  9 PagesPhotography is an art that has been around for over a century. Throughout the years, photography has grown rapidly. It is now very popular throughout the world. There are hundreds of careers and jobs in photography. It is also a growing hobby, and for some people, it is their life. As time goes on, it will just grow in it’s popularity. Photography is a method of recording images by the action of light on a sensitive material. So basically, it is capturing images with a camera. This is a wonderfulRead MorePhotography And The Invention Of Photography911 Words   |  4 PagesApproaching the turn of the twentieth century, photography was used mainly scientifically, to gather data and make observations. Aside from some independent portrait work, the camera was not considered a highly artistic instrument. Cameras were barely given a second look i n aristocratic artistic circles. The idea that photography could not be art met challenges in Britain by the Pictorial movement, the vision of photography similar in subject to impressionist paintings that aimed to make viewersRead MoreFilm Photography : Digital Photography1036 Words   |  5 PagesIn the last decades, the photography industry has experienced a rapid transition from film photography to digital photography. Companies such as Kodak, Fujifilm, Konica, Afga, and 3M were well known and recognized names in the industry. These companies were the industry leaders on in the new millennium in regard to film photography. 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Being a photographer, there are many responsibilitiesRead MorePhotography As The Technical Side Of Photography2959 Words   |  12 PagesPhotography was only an idea before it became something tangible and memorable. 100 Ideas That Change Photography was written by Mary Warner Marien in 2011 and it is aim to help and remind people about both the artistic photography as well as the technical side of photography. This book thoroughly explains how does photography evolve throughout time and it gathers information on the most influential ideas that shaped photography from the early 19th century up to digital revolution and beyond it.Read More Photograph y Essay1719 Words   |  7 PagesPhotography Photography is more than just a means for documentation. Photography is more than snap shots at a family reunion. A fine art photographer makes more choices than people realize. Point and click is not the solution for taking a photograph (John Szarkowski 9-12) . A fine art photographer may choose to freeze action or to blur it. The freezing or blurring of action is not just done at the push of a button, it takes knowledge and an understanding of how apertures and shutterRead MoreThe Impact Of Photography On Digital Photography965 Words   |  4 Pages Photography is a word derived from the Greek words, photos meaning light and graphein meaning to draw† (History of Photography). The word was first used by the scientist Sir John F.W. Herschel in 1839 (History of Photography and the Camera). It is a method of recording images by the action of light, or related radiation, on a sensitive material. The end of the 19th century was an important time in camera history. Shutters were incorporated into cameras, the size of the devices decreased and theseRead MoreThe Benefits of Photography581 Words   |  2 PagesThe first important benefit of photography is benefit in journalism. Photography effects journalism with three important ways. They are news in newspapers, social media, and TV news. Photographs usually use in newspaper news. It makes news more believable. Photography has an effective way which underlines the importance of visuality. Rene Magritte informs that Thought is what sees and can be described visually.† If there is a good photo in newspapers, and it is relevant to the news, it can increase

Sunday, December 15, 2019

Scientific Management †Taylorism Free Essays

‘Scientific Management’ is a managerial development theory that was proposed by Frederick Winslow Taylor in the 1880s. It was designed to apply scientific methods to the management of work organisations in order to improve economic efficiency and labour productivity. This theory is also well known as ‘Taylorism’ and has had a significant impact in the history of organisational management. We will write a custom essay sample on Scientific Management – Taylorism or any similar topic only for you Order Now Scientific management has had many benefits in the work organisation such as the division between workers and managers, increased efficiency in production and task specialisation. To some extent, this idea may still be relevant in some organisations but it is evident that the problems associated with this theory has led to the downfall of scientific management in today’s service economy and furthermore has allowed for the introduction of improved managerial methods. The issues and disadvantages of scientific management will be further discussed and explained why it is no longer considered relevant in our modern day service economy. With the introduction of scientific management in the work organisation there has been a controversial debate over the changes that occur within the workplace. Do the disadvantages of scientific management theory outweigh the advantages? It is true that this method allows specific tasks to be assigned to specific workers according to their specialisation thus increasing efficiency in productivity as well as a â€Å"regimented system of work organisation and managerial practice† (Aguiar, 2002, p. 239). However these changes have had a detrimental effect on the welfare of the workers due to the investigation of introducing new management procedures. Stress levels and insecurity of the workers were said to have increased as a result of redundancies, layoffs and health and safety issues according to Aguiar (2002). There was also a change in work conditions that introduced the ‘gender division of labour’ meaning that women were assigned with easier jobs whereas men were assigned with the more â€Å"heavy-duty† (Aguiar, 2002, p. 246) jobs. Due to these new management strategies, labour intensification had been increased ultimately leading to an increase in workload and even more changes in work conditions. As a result of gender division, it was evident that there was a significant difference in wages for women and men. Men typically received a higher wage than women which unquestionably became an issue as men were less likely to experience changes in their assigned jobs, whereas women were more susceptible to these changes. Furthermore, not only are women’s wages lower than men’s, this often ends in a gender clash as it leads to women feeling unmotivated and not up to standard. Not only has scientific management created a negative gender division in work organisations, it has also created a less encouraging environment for workers. Although the principles of Taylorism have had a positive outcome on efficiency of production and productivity of workers, it has negatively impacted the workers as it has decreased job satisfaction thus increasing the repetitive nature of the workload. As workers are only required to specialise in one specific task, workers quickly become dissatisfied as the fundamental job requirements such as variety of skill, significance of tasks, independence and criticism are all missing. According to Gronroos (1994), it is due to the introduction of new technology in the work organisation that prevents workers from experiencing considerable job satisfaction. This also results in a poor relationship between workers and customers, as the value of customer satisfaction is neglected and therefore competitive advantages are not achieved. In some work environments there were â€Å"additional target-related pressures† (Bain et al. , 2002, p. 182) where workers refused to work overtime or simply insisted on taking breaks between shifts. In some cases there would be workers that would feel the need to conform and not give into pressure to take breaks thus increasing stress levels and decrease in job satisfaction. Lastly, there is also the issue of Taylorism being easily distorted to exploit workers in a way that they are being controlled and treated as machines rather than human beings. This introduces the idea that this method of management can be seen as dehumanising to the worker. Taylor fails to recognise the importance of the wellbeing of workers in their work environment and rather focuses entirely on gaining maximum efficiency, productivity and profits. This raises conflicts with labour unions as they strongly believe that humans are unlike machines and cannot operate as machines do. Since workers are assigned to their specific task and that task only, they are unable to develop further skills and use their imagination and creativity to complete certain tasks and this is due to a scientific approach in management. There are limited opportunities for workers to be able to express his or her creativity as â€Å"each worker has a very well-determined task† (Caldari, 2007, p. 73). Therefore the outcome of completing the required task will only result in maximum efficiency if they complete what they have been assigned to do but will be unable to develop mentally thus illustrating the concept of dehumanisation. Although the human mind is constantly capable of storing new information such as certain routines and actions, â€Å"the human brain and flexible production systems must exhibit the ability to change, evolve and create† (Caldari, 2007, p. 74). Conclusively, it is evident that in some cases the scientific management approach is accepted by some work organisations. However, Taylor’s theory is flawed in a way that he has failed to account for the crucial factors relating to human welfare and focuses purely on maximisation in productivity, efficiency and profits. Although Taylor’s method was considered the machine model of organisation, and impacted management history in dramatic ways, his theory had also raised many controversial issues that must be considered prior to applying those theories in a predominant service economy. Scientific management may have had a positive impact in particular organisations but in today’s society, this theory is no longer relevant in a predominantly service economy. How to cite Scientific Management – Taylorism, Papers

Saturday, December 7, 2019

Analysis of Human Migration free essay sample

An Analysis of Human Migration Ever since humans learnt to grow crops as a steady source of food humans have migrated In search of conditions better suited to their needs and comforts. Although all of us but the 30-40 million that choose to live the nomadic life have abandoned that lifestyle and moved on to a more civilized modern era, migration still remains an option for those of us seeking to take residence In an alternate region of mother earth. The National Geographic Society [1] defines human migration as The movement of people from one place in the world to another for the purpose of taking up ermanent or semipermanent residence, usually across a political boundary. Migration Inside a landmass or political region Is called Internet migration and outside a physical or political border Is called external migration. For example Inside moving inside the continent of Australia would be internal migration but moving into a different continent overseas would be external migration. We will write a custom essay sample on Analysis of Human Migration or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There are a variety of causes for migration, but they havent changed much through the years and remain fairly similar to the reasons our ancestors chose to migrate. These reasons can be categorized into two sections; these being push factors and pull factors. Push factors are reasons for leaving a region because of negative properties of the location and Pull factors are reasons for moving into a place because of positive properties of a location. Such factors can further be divided Into Environmental factors like climate, Political Factors Ilke war, Economic factors Ilke work, cultural factors Ilke education and utility factors like geographic location and socioeconomic status. Statistically speaking, the humans are extremely successful as a species. The 7 billionth human was born not long ago and the 10 billionth Is not far away, calculated to be born around the end of the century. The human race Is not only vast, we are also incredibly diverse and this is what defines us as a species. Meaning when we lost a part of our culture we lose a bit of what it means to be human. This brings us to one of the biggest drawbacks of migration, known as Cultural Extinction. Cultural extinction occurs when a family that Is part of a smaller culture migrates and the next generation of the respective family is only exposed to the native language and culture, since culture and tradition is only carried through families, the prospective bearer of this culture is burned out, ending a vein of this precious cultural blood. But our cultural diversity Itself poses a question. How Is It that we as a human race are so diverse in culture, and yet so similar? A research project named The Genographic project Was created by Spencer Wells for the purpose of answering this question and tracing human movement in prehistoric times. Even though the fields of palaeoanthropology and archaeology already enable us to access this Information, the Genographic project uses a newer method that allows us to find out how closely we are related to each other, enabling us to map out a family tree going back millions IOF4

Friday, November 29, 2019

Dynamic Facilitation A Critical Discussion

Table of Contents Introduction Theoretical Perspectives of Dynamic Facilitation Application of Dynamic Facilitation Conclusion Reference List Introduction Increased competition, shifting customer demands, technological advancements, shifts in government regulations and workforce demographics are some of the triggers of change that continue to provide the impetus for organizations to continually adopt change (Sitkin et al, 2011), but these change efforts may be ineffective, unsustainable or even elusive if the fundamental principles and the methodologies of change are not effectively grasped and actively applied (Rough, 1997).Advertising We will write a custom essay sample on Dynamic Facilitation: A Critical Discussion specifically for you for only $16.05 $11/page Learn More It is with this realization that the present paper seeks to discuss one of the change methodologies referred to as Dynamic Facilitation, with a view to bringing into light its the oretical underpinnings and how the methodology could be applied in contemporary organizational contexts. Theoretical Perspectives of Dynamic Facilitation Developed in the decade of the 1990s by Jim Rough, Dynamic Facilitation as a change methodology has attracted considerable interest from researchers, practitioners and organizational change agents (Sitkin et al, 2011; Howard et al, 2005). Rough Martin (2007) describes Dynamic Facilitation as â€Å"†¦an emergent approach to facilitating that helps people address difficult issues creatively and collaboratively, where shifts and breakthroughs are the natural result† (p. 224). Available literature demonstrates that Dynamic Facilitation revolves around bringing together people faced with a similar need and giving them the opportunity to chart the way forward by facilitating a process that will enable the participants to engage in deep, heartfelt and creative quality of thinking known in theoretical terms as â€Å"choice cr eating† (Rough Martin, 2007). In Dynamic Facilitation, the designated facilitator should not direct or control discussion among the participants; rather, he plays an active role in ensuring that all participants are allowed the chance to express their views in any form in addition to seeking forclarifications, encouraging opposing views, and ensuring that only one participant speaks at a time (Rough Martin, 2007; Howard et al, 2005). In theoretical terms, therefore, such an arrangement is intended to generate elevated trust, shared understandings, and the spirit of community in an attempt to come up with the best solution(s) to the arising need (Rough Martin, 2007). The major task of the designated facilitator is to attempt to record all the contributions made by participants using four charts, which are purposely labeled â€Å"†¦enquiries/problem statements, difficulties/concerns, information/perspectives, and options/ideas† (Howard et al, 2005, p. 3).Advertisi ng Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Using some sort of a jigsaw puzzle analogy, the participants in the group may jump around while discussing diverse sections of the bigger picture in a bid to come up with both short- and long-term solutions to the identified need. In recording the participants’ contributions into the four charts, the designated facilitator should ensure that everyone’s contributions are written down. The theoretical underpinning of this process of recording all contributions, according to Howard et al (2005) and Rough (1997), lies in the fact that participants are more likely to expand their focus and listen to the contributions of others in the process of forming the bigger picture if they are well aware that they are free to be fully heard, and that their own contributions are taken into consideration in the search for possible solutions to the present ing need. Consequently, Howard et al (2005) and Rough Martin (2007) note that Dynamic Facilitation encourage participants to be ‘themselves’and to express freely or ‘dump’ the information on their mind to the group. Upon starting to comprehend the complexity of the scenario when considering manifold points of view they, on their own volition, begin to suggest possible solutions to the presenting need. Howard et al (2005) observes that such a self-organization environment, where all participants are allowed to participate without the facilitator attempting to push for any consensus, brings forth important breakthroughs, which are then recorded in the fifth chart. The facilitator should always ensure that the points of convergence brought forward by individual uniqueness and passion are identified as it is these convergences that form the backbone of the solutions to the presenting need. Indeed, Rough Martin (2007) note that â€Å"†¦individual uniquen ess and passion, normally seen as liabilities, are valued as assets in the group† (p. 224). The theoretical underpinning of encouraging this uniqueness is based on the fact that the unique perspectives fronted by participants may well turn out to be the missing portion of the puzzle (Rough, 1997). However, it is always important to note that conclusions should always be unanimous (Rough Martin, 2007), and the consensus statements then communicated to all stakeholders for additional discussion and possible implementation (Howard et al. 2005). Application of Dynamic Facilitation Dynamic Facilitation as a change methodology can be applied in managing change process at a community college, where the decisions made not only affect the school management and students, but also the community at large. An example of a change process affecting the college would be to develop mechanisms aimed at fighting the rising incidences of insecurity within the school’s neighborhood.Adverti sing We will write a custom essay sample on Dynamic Facilitation: A Critical Discussion specifically for you for only $16.05 $11/page Learn More In such a scenario, it is feasible to use this change methodology due to the fact that the processes triggering the change are largely unplanned, thus the need to employ the self-organizing concept to manage change which cannot be planned (Rough, 1997). It can also be argued that this methodology is feasible because it is very effective in dealing with complex situations, where there is no easy answer. Insecurity is one such scenario. A number of stakeholders would be involved in such a change initiative. In the context of therising insecurity problem, it is imperative to involve the college administration, teachers, students, parents and local church leaders, as well as government officials such as the police. Rough (1997) argues that it is these stakeholders who, individually and collectively, elicit creative quality of thinking through their contributions in the dialogue. It is this quality of thinking that is later used to come up with important breakthroughs. Consequently, it is of fundamental importance to include the right kind of stakeholders in the group for the discussions to become fruitful. It should be noted that while the dynamic facilitator acts to guide and direct the discussion among participants, the sponsor is involved in setting or sketching the outcomes as needed by the organization or community to deal with the presenting problem. To identify the sponsor, therefore, concerted efforts need to be made to identify someone who is well versed with the issues at hand, and who is well respected to command a significant degree of influence in the community (Sitkin et al, 2011). However, it is imperative to note that the influence of the sponsor should not be used to sway the contributions of participants in the group. The success of the change initiative should be measured b y how the members are able to attain convergences in discussing particular issues of interest. It should be noted that it is the convergent points of view that contribute to the achievement of the consensus statements, which are then used to come up with breakthroughs to the issues at hand (Howard et al, 2005; Rough Martin, 2007). Lack of convergent points of view among participants therefore implies lack of progress. Lastly, the organization, which is the community college in this case, is expected to gain from reduced cases of insecurity and student complaints in the short-term, but will gain more in terms of positive public image and enhanced student enrollment levels in the long-term.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion This paper has effectively demonstrated how Dynamic Facilitation can be used as a methodology to manage a seemingly impossible and unplanned change process. The discussion has particularly shed light on how change can be viewed as self-organizing, and how important breakthroughs can be achieved by getting people to freely discuss the presenting problem and by getting them to listen to the contribution of others (Howard et al, 2005). Certainly, it can only be concluded that Dynamic Facilitation represents an increasingly growing paradigm of change management methodologies, particularly at the community level. Reference List Howard, P., Galarneau, T., Perez, J., Shaw, D. (2005). Integrating open space technology and Dynamic Facilitation. Participatory Learning Action, 53(1), 1-6. Retrieved from http://foodsecurity.org/ Rough, J. (1997). Dynamic Facilitation and the magic of self-organizing change. Journal for Quality and Participation, 20(3) 34-38. Retrieved from Business Source Premier Database. Rough, J., Martin, D. (2007). Dynamic Facilitation. In: P. Holman, T. Devane, S. Cady (Ed.), The Change handbook: The definitive resource on today’s best methods for engaging whole systems (2nd ed.). San Francisco, CA: Berrett-Koehler Publishers, Inc. Sitkin, S.B., See, K.E., Miller, C.C., Lawless, M.W., Carton, A.M. (2011). The paradox of stretch goals: Organizations in pursuit of the seemingly impossible. Academy of Management Review, 36(3), 544-566. Retrieved from Business Source Premier Database. This essay on Dynamic Facilitation: A Critical Discussion was written and submitted by user Ge0rg1a to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

13 Interactive Content Examples That Will Engage Your Audience

13 Interactive Content Examples That Will Engage Your Audience Everyone wants to get ahead of the marketing game. It’s understandable - you want to beat the competition, attract more attention, and sell more products or services. Interactive content can help you achieve those goals. While interactive content has been around for some time, it’s only recently begun to gain serious traction among marketers. In a world that used to revolve around static copy, interactive elements seem a little intimidating. However, it’s important to get over your butterflies if you want to supercharge your marketing strategy. 13 Interactive Content Examples That Will Engage Your Audience by @MikeKamo of @TheHelloBar What is Interactive Content Marketing? Interactive content marketing involves using content to engage your audience based on their participation. It’s kind of like a conversation, but one in which you don’t have to actively participate. A simple example of interactive marketing is insurance companies that offer free, instant quotes. You visit the site, fill in some information, and go to the next stage in the process. At the end, you can have your quote emailed or texted to you. Does Interactive Content Perform Better Than Regular Content? Did you know that 90 percent of consumers report  that they want more visual and interactive content? That’s huge. Interactive content works better than regular content because it’s more engaging. It encourages consumers to compete, compare, test themselves, consume information faster, and achieve results quicker. It can also be highly immersive. Interactive video, for instance, bridges the gap between normal video and artificial intelligence to create a unique user experience. Why Interactive Content Is Considered the Future of Content Marketing: Interactive Content Statistics Several marketers and strategists have declared interactive marketing the future of content. That’s largely because it works. Take quizzes, for example. You can find them on Facebook, websites, and other social channels, and they’re arguably among the most popular content on the web. Did you know that 96 percent of consumers who start BuzzFeed contests actually finish them? You can bet that 96 percent of your website visitors don’t finish every piece of written content on your site. BuzzFeed  contests are often silly, highly specific, or even a little controversial, but that doesn’t matter. People love interacting with this type of content. In fact, one of those quizzes got more than 22 million views. How can you create a quiz that gets more than 22 million views?What Are the Forces That Make Interactive Content Such Powerful Lead Magnets? There are several reasons interactive content draws attention from consumers. Here are a few of the most important. More Appealing: Attract and Educate People Who Might Become Future Buyers Interactivity gives consumers a reason to stay on the page. It provides something different and unique while still bringing people into your sales funnel. Just because something is fun doesn’t mean it can’t be educational, too. Think about 360 video tours of destinations for future travelers or quizzes that test your knowledge on a specific subject. Just because something is fun doesn’t mean it can’t be educational, too.Social Media: Encourage People to Engage and Share Content With Friends Many interactive content experiences go viral on social media. Instead of directing followers to your typical blog posts, invite them to experience something new and original. Since most social platforms prove highly visual, it’s easier to attract attention when you post a screenshot or photo depicting interactivity. Use the copy to explain how they’ll benefit from the experience. It doesn’t have to be overly promotional. For instance, Orbitz ran an interactive quiz on its website so people could determine how worthy their travel partners were. This type of content is easy to share on social because it’s already visual. Recommended Reading: How to Boost Engagement on Social Media With Visual Content Increase Brand Exposure and Loyalty: With More Social Shares Comes More Brand Exposure and Loyalty Word of mouth remains one of the most powerful assets for any marketer. If people are talking about your business, you have an advantage in the industry. Interactive content increases your chances of going viral - or at least getting more exposure. And if you deliver a satisfying, enjoyable, entertaining, or educational experience, you’ll win viewers’ loyalty. More Website Traffic and Page Views: Enhance the Website’s Overall User Experience (UX) People revisit sites they like. If you’re consistently providing an awesome user experience, or UX, you can expect people to bookmark you and return to view future content. All of those views will help your content rank better organically in the search engines, which leads to even more page views. Plus, you’ll enjoy social shares and other forms of word of mouth that help businesses grow quickly. Human Nature: Humans Love to Interact Competitiveness is built into most of our DNA. We want to show that we’re better than everyone else - or, at least, the majority. That’s why gamification has become such an integral part of interactive content. If you’re always reaching for the next level, gaining more points, or otherwise proving your prowess, the business benefits. For instance, hubEngage, an employee engagement platform, uses gamification to help improve employee involvement. There’s a public leaderboard so employees can compete as well as rewards tied to quizzes and prizes. Competitive Advantage: It is Different, So It Will Cut Through All The Other "Noise" There’s a ton of content out there. Getting ranked organically on Google is more difficult than ever, and consumers have become almost blind to standard content. Unless they’re looking for something in particular, they’re not interested in your article or video. Interactive content provides something completely different from the norm. Your competitors probably aren’t doing it, so you get the advantage. Your audience will appreciate your desire to deliver a better UX, and you’ll stand out from the crowd. Interactive content provides something completely different from the norm.Interactive Content Provides Better Data to Optimize Your Buyer Persona and Your Sales Funnel Believe it or not, interactive content can prove remarkably effective at every stage of the sales funnel. As your consumers move closer to a purchase, you can continue to engage them with high-quality, interactive content. While UX is undeniably important, you also want to collect data. The better you know your target audience, the better you can serve them. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience. You can now host an Instagram Live  with an ongoing poll, which is a great way to combine two interactive types of content. Surveys, polls, and either-or quiz responses are the best ways to collect data about your audience.Awareness Stage: Top of Funnel At the top of the funnel, consumers don’t know much about you. That’s a good reason to give them a fantastic first impression. Show them you care about what they think. At the same time, collect data about their needs, desires, pain points, struggles, and goals. For instance, an interactive quiz  incentivizes the user to participate, especially if you’re creative with your copy, and you get access to the answers. Based on the data you collect, you’ll know what type of content to deliver later on the sales funnel. Cloud Sherpas  did this beautifully with an assessment geared directly at its target audience. You can also use this strategy as a lead generation tool. Over at NutritionSecrets.com, which was sold to another company several years ago, we discovered that we could collect more leads by asking our visitors to answer simple questions. Instead of immediately springing our lead magnet on them, we warmed them up - and collected data at the same time. We first asked them to identify as male or female. Then we asked about their nutrition goals. These sound like simple questions, but they provided us with tons of data. Plus, we increased our leads from 10 per day to 50 per day. Best of all, it was as simple as creating a Hello Bar  exit popup and using LeadQuizzes to create the quiz. In just a few minutes, you can create an interactive quiz that improves brand recognition, generates leads, and engages your audience. Recommended Reading: How to Map Content to the Marketing Funnel and Boost Conversions By 69.77% Evaluation Phase: Mid Funnel In the middle of the funnel, consumers are considering their options. You’re on their radar, but so are your competitors. Interactive content can give you an advantage by keeping visitors coming back for more and by helping them make their decision. A benchmark assessment, for instance, allows your visitors to take a quiz or test to find out what they need, what product suits them best, or where they are in their journey. Not only is it fun, but it provides you with even more data. The Women’s Health Network  has a beautiful quiz marketed as a weight loss assessment tool. People who take it get a free 10-minute call with a professional. Decision Stage: Bottom of Funnel Your target customer is finally ready to buy. What now? Consider deploying an interactive tool that helps the consumer determine what other products or services might meet his or her needs. You could create an interactive map, guide, infographic, or 360 video, as well. The possibilities are endless. College campuses often offer 360-degree campus tours. They’re highly immersive. I’m particularly impressed with Harvard’s. Remember that, at this stage, you want to delight the customer. That’s your chief goal. Deliver on your goal by creating interactive content that mesmerizes your customers. Deliver on your goal by creating interactive content that mesmerizes your customers.What Are Common and Effective Interactive Content Types You Can Use To Get More Leads? Examples and Ideas Maybe you want to create interactive content, but you’re not sure what kind would work best for your audience. Following are some of the most effective options. Give a few of them a try: Interactive Quizzes Interactive Infographics Surveys and Polls Interactive Calculators Assessments Interactive E-books Interactive Emails Webinars Mobile Apps or Games Diagnostic Tests or Troubleshooting Tools Interactive Timelines Augmented Reality Overlays Interactive 360 Videos Tips to Start Using Interactive The Right Way Now that you have a few ideas in mind, let’s look at some of the most important tips to ensure you use interactive content correctly. Consider if You Have a Compelling Reason to Use Interactive Content Don’t create interactive content just because. It won’t serve a useful purpose. Worse, you might drive potential customers away. Ask whether you can deliver the same experience or satisfaction with static content. If the answer is â€Å"yes,† don’t spend the time, money, and resources on interactive content. However, if you answer â€Å"no,† this might be the perfect opportunity. Other criteria to consider include the following: Do you have the money to create the desired interactive content? Will the content be unique to everything else available to your target audience? Can you boost conversions with the interactive content? Is your team excited about creating and launching the content? If you answered â€Å"yes† to those criteria, you should probably get creating. Recommended Reading: Publish Consistently With One of the 7 Top Content Planning Tools You Do Not Need to Invent If You Can Just Change What You Already Have Repurposing content makes you a marketing rockstar. You don’t have to create content from whole cloth to make it interactive. Let’s say you’ve written an e-book. Insert links, images, and quizzes in certain places to make it interactive. If you’re really creative, you might even replicate the Choose-Your-Own-Adventure concept. For instance, you could make an interactive quiz that takes the viewer on different routes depending on their answers. Set up scenarios based around your business. [: You don’t have to create content from whole cloth to make it interactive.] For instance, let’s say that you’re a travel agency. You could ask something like this: â€Å"You have five days of vacation in front of you. Money isn’t an object. Do you go urban or rural for your vacation?† Each answer takes the viewer to another question related to it. You could also turn your e-book into a quiz. Brainstorm a few questions directly from your e-book, then offer the custom plan to those who take the quiz. The same goes with email. Keep the email copy the same, but provide a link to an interactive experience. Consider Working With Third-Party Content Platform Specialists Creating interactive content  isn’t always easy. You might need to know how to program in certain languages, and you certainly need design skills. Third-party content platform specialists can help you create the best possible content. If you want to generate leads, Hello Bar is there for you. You can find a specialist for just about any niche. For instance, Engageform  is an excellent tool for creating quizzes and assessments. Similarly, GoToWebinar has incurred numerous accolades among customers who have used it to create and host live webinars. Find Methods to Measure Your Interactivity Results In Advancements Just because your content is interactive doesn’t mean it’ll produce results. Make sure you have KPIs in place to measure your content’s effectiveness. Measure metrics like time on page, bounce rate, lead generation, feedback, and social shares. That way, you’ll know whether you need to make tweaks or start over from scratch. Recommended Reading: How to Write a Marketing Resume That Will Help Land Your Dream Job Time to Take Action! 4 Steps to Create Interactive Content For Your Website Ready to roll? We’re with you. To help you create interactive content that generates results, follow these four stages. You’ll find yourself more organized and more efficient. Step 1. Brainstorming Stage Start by letting the ideas flow. I recommend involving multiple people in this stage so you can get more ideas. Put anything that comes to mind on the page - don’t censor yourself. Some of the best ideas come from brainstorming mindlessly. Ask yourself: If you were a prospective customer, what would help you make the decision to buy? In what ways does your website lack in visual content? How can you make the user experience more immersive? What types of information do you want to gather from your audience? Narrow down the ideas based on the time needed to create them, the expenses involved, and any other limitations. Most importantly, which of your brainstormed ideas will give your website visitors that OMG! moment? Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Step 2. Creation Stage Once you’ve chosen an idea from your brainstorming session, create your interactive content. Focus on making it as entertaining and useful as possible for the consumer, but make sure you get the benefit of improved or increased data or better brand recognition. There needs to be a balance. If the experience isn’t fun, people will turn away. For instance, if you’re creating a quiz, add humor and personality to the questions. For a webinar, choose the most extroverted person on your team to host it. If you’re creating a quiz, refine your questions over and over until they’re poised to get the best possible responses. For instance, instead of asking people to rate a particular feature or benefit, ask them to expound on their answers. A good question is extremely specific. Instead of saying, â€Å"How much time do you spend on [task]?† ask, â€Å"How much time do you spend on [task] every day in minutes?† It’s far more specific. To make your questions more engaging, add some humor: Instead of asking, â€Å"What are the most urgent problems you’re facing with [task] today?† ask, â€Å"What aspects of [X] make you want to pound your head repeatedly against your keyboard?† Aesthetics matter, too. Don’t just throw something together. Work with a professional to make the interactive content unusual as well as aesthetically impressive. For instance, if you’re making a video, work with a professional videographer. Professional app designers, graphic artists, and copywriters can all come in handy. Survey your competition and make sure your interactive content is different from theirs. Step 3. Marketing Stage Promote your interactive content widely. The more you talk about it, the more people will view it. Encourage your followers to share it on social, send a link to your email list, and optimize a blog post for SEO so you can link to it from there. Encourage people to share your interactive content. Make it easy by using an embed code  for certain types of content, such as interactive infographics. Add a highly clickable headline and CTA so people feel compelled to pass on your good work. To create an embed code, simply enter the target URL from your website or social channel in the box at Embed.ly. A preview for the content will appear below. You can adjust specifics, such as whether you want social links included. Based on the options you choose, Embed.ly will provide your embed code. Step 4. Testing Stage Set a time period, such as 60 days, and pay attention to your metrics. How much engagement are you getting? Have you gotten more leads as a result of your content? What can you change to make it better? Focus on user experience and conversion rates. Those metrics will tell you how well you’re meeting your original goal.

Thursday, November 21, 2019

Business In The City Of Madinat Zayed Assignment

Business In The City Of Madinat Zayed - Assignment Example The rent for the first month was paid in cash at that date. The partners also got one year insurance policy for the business and paid AED 7,500 in advance for the policy. On March 03, 2014, the partners purchased some stationery items required for running the business amounting AED 730 in cash. The stationery items include pens, pencils, diaries, customers’ registers etc. On March 05, 2014, the partners bought furniture for the business amounting AED 3,600 from Woodies Inc. on credit. The useful life of the furniture is estimated to be six (6) years. The partners also purchased a car for the school costing AED 24,000 from Mania Motors on the same date. AED 15,000 was paid at the time of purchase while the remaining balance is agreed to be settled in twenty (20) equal monthly installments. The useful life of car is estimated to be ten (10) years. All fixed assets are agreed to be depreciated on a straight-line basis. The Solutions Tech. has policy of charging full period deprec iation in the period of purchase. The business received AED 6,000 from different customers for the services provided in the first month. AED 4,000 was received on March 03, 2014, while AED 1,150 was received on March 12, 2014 and AED 850 was received on March 25, 2014. AED 600 and AED 1,200 were outstanding on account of Mr. Yaqoob and Mr. Williams in respect of services rendered on March 16, 2014 and March 19, 2014 respectively. However, Mr. Yaqoob had settled his account by the end of the month. The business paid AED 2,000 to Woodies Inc on March 28, 2014 on account of the furniture purchased. The Solutions Tech. also received an amount of AED 1,200 on March 31, 2014 in advance on account of development of Internal Network of â€Å"Ziad Consultants & Co.†. The work will be performed in April 2014. The business also purchased the advertisement services of â€Å"Metro Media† for advertising the newly established business at a cost of AED 2,000 on March 13, 2013. The pa rtners paid only AED 800 on March 18, 2013 for the services rendered. The remaining amount is outstanding till the period end. Mr. [Your/ Partner’s Name] has withdrawn an amount of AED 1,400 for personal use on March 31, 2014.